OG & social cards · 1080 × 1350
Portrait social card templates — 1080 × 1350
Four-by-five is the tallest image Instagram will show in the feed, which makes it the most vertical space a single post can occupy. It is also the shape the profile grid crops hardest.
Open in editor5 editable templates at this size · free · no licensed imagery
Instagram portrait specification
| Pixel dimensions | 1080 × 1350 |
|---|---|
| Aspect ratio | 4:5 |
| Extra height vs square | About 25% more vertical pixels |
| Profile grid | Centre-cropped to 1:1 — top and bottom fifth lost |
| Carousel rule | Every frame must share one ratio |
| Palettes included |
Where this size is used
- Instagram feed posts where the message needs reading rather than glancing
- LinkedIn portrait posts, which use the same 4:5 shape
- Carousel sets that need maximum height on a phone
- Text-led posts: quotes, tips, announcements
5 editable Instagram portrait templates
- Open in editor
Open in editorA Better Launch 7
Open in editorA Better Launch 11
Open in editorWords Worth Sharing 15
Open in editorWords Worth Sharing 19
Designing for 1080 × 1350
It buys attention, and it costs the grid
A 4:5 post takes about a quarter more vertical space in the feed than a square, and on a phone that is close to the difference between filling the screen and sharing it with the next post. For anything that needs to be read rather than glanced at, that extra height is the reason to choose this shape.
The trade is the profile grid, which is square and takes the middle. Roughly the top and bottom fifth of a 4:5 design will not appear there. Put the headline in the middle band, not at the very top, and the post works in both places.
Composition for a tall frame
A tall frame invites stacking: eyebrow, headline, supporting line, mark. That reads well and it is easy to overfill. Three elements is usually enough; four is the ceiling before a phone-sized rendering turns it into a wall.
Give the headline the top third to two thirds and leave the bottom band comparatively empty. In the feed, the bottom of the image sits directly above the caption and the action row, and a dense bottom edge collides with them visually.
Where else 4:5 works
LinkedIn uses the same 4:5 portrait shape in the feed, so a design made here transfers with no crop. Facebook accepts it too, though it renders slightly differently.
It is not the right source for a Story. Stories are 9:16, which is considerably taller again — cropping a 4:5 design up to 9:16 leaves large empty bands or cuts the sides. Build stories from their own frame.
Other sizes in OG & social cards
- Open Graph (1200 × 630)The image that appears whenever a link to your site is pasted anywhere — Slack, WhatsApp, iMessage, LinkedIn, Facebook, X. It is the most widely rendered image most sites own, and the one most often left unset.
- Instagram square (1080 × 1080)The most placement-compatible shape on social. A square post is never cropped by a profile grid, never letterboxed by a feed, and works unchanged on Instagram, Facebook, LinkedIn and X.
- Story (1080 × 1920)Full-screen vertical, and the only social format where the platform draws its own controls on top of your design. Roughly a quarter of the frame is contested before you start.
Tools for this format
Browse every template in OG & social cards, or the full template library.