Simple ads · 1200 × 628
Landscape ad templates — 1200 × 628
The standard landscape creative for paid social and display. It is the shape most placements accept, and the one where the platform — not you — draws the call to action.
Open in editor7 editable templates at this size · free · no licensed imagery
Landscape ad specification
| Pixel dimensions | 1200 × 628 |
|---|---|
| Aspect ratio | 1.91:1 |
| Keep clear | Outer 5% — some placements crop it |
| Text on image | Keep light; heavy text depresses delivery |
| Formats | PNG for flat colour and text, JPEG for photography |
| Palettes included |
Where this size is used
- Meta feed and audience-network placements
- LinkedIn sponsored content
- Display network banners at the large-rectangle-and-wider end
- Link-preview creative for paid link posts
7 editable Landscape ad templates
- Open in editor
Open in editorMake Room for Better 4
Open in editorMake Room for Better 7
Open in editorA New Way Forward 10
Open in editorA New Way Forward 13
Open in editorA New Way Forward 16
Open in editorBuilt to Deliver 19
Designing for 1200 × 628
The platform writes the call to action
In almost every placement, the headline, description and button are rendered by the ad platform below or beside your image, from fields you fill in separately. Repeating them inside the creative wastes the space and produces a card that says the same thing twice.
Use the image for the thing the platform cannot render: the product, the demonstration, the before-and-after, the single number that makes someone stop. Let the ad copy carry the offer and the button carry the action.
Text density is a delivery problem, not a policy one
Meta no longer hard-rejects creative for exceeding a text threshold, which is widely misread as the rule having gone away. What replaced it is quieter: heavy text correlates with worse performance, and the auction rewards performance, so a text-dense creative costs more to deliver.
The practical version is unchanged — a few large words beat a paragraph. If the message genuinely needs sentences, it belongs in the ad copy field, where it is free.
Assume the edges are cropped
One uploaded creative is shown across placements with slightly different aspect ratios, and the platform crops to fit. The outer band is what goes.
Keep logos, prices and any text at least 5% inside every edge. A logo tight in a corner is the single most common thing lost to an automatic crop, and it is lost silently — the ad still runs.
One campaign, several shapes
A campaign realistically needs this landscape frame, a 1:1 square for feed placements and a 9:16 vertical for stories and reels. Building three from one wide source keeps them consistent and takes minutes; designing three separately takes an afternoon and they drift.
Compose with the subject centred and margin to spare, so the square and vertical crops both have something to take.
Other sizes in Simple ads
- Instagram square (1080 × 1080)If a campaign ships one creative, this is usually the one. Square is accepted by more placements than any other shape, and it is the safest default when you do not know where an ad will run.
- Story (1080 × 1920)Full-screen vertical, paid. The frame is the whole phone, and the platform puts a sponsored label at the top and a call-to-action at the bottom before anyone sees your design.
Tools for this format
Browse every template in Simple ads, or the full template library.