Simple ads · 1080 × 1920
Story ad templates — 1080 × 1920
Full-screen vertical, paid. The frame is the whole phone, and the platform puts a sponsored label at the top and a call-to-action at the bottom before anyone sees your design.
Open in editor6 editable templates at this size · free · no licensed imagery
Story ad specification
| Pixel dimensions | 1080 × 1920 |
|---|---|
| Aspect ratio | 9:16 |
| Top safe margin | About 14% — sponsored label and profile |
| Bottom safe margin | About 20% — CTA and swipe control |
| Sound | Assume it is off |
| Palettes included |
Where this size is used
- Instagram and Facebook Story ads
- Reels ads and other full-screen vertical placements
- TikTok and Snapchat vertical creative
- Any placement where the ad occupies the entire screen
6 editable Story ad templates
- Open in editor
Open in editorMake Room for Better 6
Open in editorMake Room for Better 9
Open in editorA New Way Forward 12
Open in editorA New Way Forward 15
Open in editorA New Way Forward 18
Designing for 1080 × 1920
Roughly a third of the frame belongs to the platform
A story ad carries the platform's own furniture: the sponsored label, profile name and close control across the top, and the call-to-action button with its swipe affordance across the bottom. Meta's own guidance is to keep the top 14% and bottom 20% clear.
That leaves about two thirds of a 1920-pixel frame for the design. Treat the outer bands as background — gradient, texture, extension of the image — so that the platform's controls land on something that looks intended.
Two seconds, no sound
Stories advance on a tap, and a paid story is competing with the viewer's thumb. Whatever the ad is for has to be legible before the decision to skip is made — which in practice means one message, at poster size, in the first frame.
Assume the sound is off. Anything conveyed by voiceover has to exist in the frame as well, and captions on a story ad are not an accessibility afterthought but the primary channel.
Do not put your own button in the frame
The platform renders a real, tappable call-to-action at the bottom. A drawn button inside the creative sits above it, competes with it, and does nothing when tapped — which is a worse outcome than no button at all, because the viewer tried.
Point toward the real control instead if you need to: an arrow, a gradient, a line of copy that reads down the frame.
Built from the same source as the rest of the campaign
A 9:16 crop keeps only about a third of a landscape frame's width, so a story ad cannot be crudely cropped from a wide creative and still contain the subject. Either compose vertically from the start, or compose wide with a great deal of margin.
The consistent approach is to build the vertical, square and landscape creatives together from one oversized source, so the campaign reads as one thing across placements rather than three near-relatives.
Other sizes in Simple ads
- Landscape ad (1200 × 628)The standard landscape creative for paid social and display. It is the shape most placements accept, and the one where the platform — not you — draws the call to action.
- Instagram square (1080 × 1080)If a campaign ships one creative, this is usually the one. Square is accepted by more placements than any other shape, and it is the safest default when you do not know where an ad will run.
Tools for this format
Browse every template in Simple ads, or the full template library.