Product cards · 1200 × 1500
Portrait product card templates — 1200 × 1500
Four-by-five, for products that are taller than they are wide. It takes more room on a phone than a square, and it is the shape most likely to be centre-cropped by a grid that expected one.
Open in editor8 editable templates at this size · free · no licensed imagery
Portrait product card specification
| Pixel dimensions | 1200 × 1500 |
|---|---|
| Aspect ratio | 4:5 |
| Extra height vs square | About 25% more vertical pixels |
| Grid risk | Square thumbnails centre-crop the top and bottom fifth |
| Zoom threshold | 1000 px on the longest side, commonly required |
| Palettes included |
Where this size is used
- Apparel, footwear, bottles, books and other vertical products
- Etsy and Shopify shops that have standardised on a portrait ratio
- Pinterest product Pins, where taller images occupy more of the mosaic
- Mobile-first storefronts, where vertical space is attention
8 editable Portrait product card templates
- Open in editor
Open in editorMade for Everyday 4
Open in editorA Little More You 6
Open in editorA Little More You 8
Open in editorMeet the New 10
Open in editorMeet the New 12
Open in editorMade for Everyday 14
Open in editorMade for Everyday 16
Designing for 1200 × 1500
Match the shape to the product
A tall product in a square frame wastes the sides and shrinks the item. Dresses, jackets, bottles and books all photograph better at 4:5, because the frame follows the subject instead of padding around it.
The reverse is also true: a wide product in a portrait frame is smaller than it would have been in a square. Shape choice is not a house style, it is a per-catalogue decision, and mixing shapes within one catalogue is worse than picking the less flattering one consistently.
Assume something will crop it to a square
Even on a storefront built for 4:5, square crops appear — related-product strips, search results, cart thumbnails, the shopping tiles social platforms generate. Those take the centre.
Keep the product centred vertically with even margins, so a square crop still contains the whole item. Labels, logos and anything at the very top or bottom of the frame are the parts that disappear.
Where portrait pays off
Pinterest is the clearest case: its feed is a vertical mosaic, and taller images occupy more of a scroll than shorter ones at the same width. A 4:5 product image is meaningfully more visible there than a square.
On a phone storefront the same logic applies more mildly. The catch is that main-image rules on the large marketplaces usually still assume square, so a portrait catalogue often needs a square export as well — which is a crop from the same source, not a second shoot.
Other sizes in Product cards
Tools for this format
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